Guess jeans, a symbol against sexual abuse
Denim day by Guess foundation was created 15 years ago, as a loud reaction case that made the whole world go into mayor indignation, a rapist was absolved because his victim was wearing an adjusted cowboy jeans. It was determined that because of the jeans being so adjusted, she needed to help her assailant to take them off. The jeans are America flag, and they become a symbol against this sentenced and from that day until today, we celebrate a day dedicated to prevent sexual abuse.
GUESS Foundation Europe is celebrating its first Denim Day on Spain on May 27th, supported by Foundation Ana Bella, an organization against the gender violence. Violence is present on life of many women that cannot be free because of the lack of money so they continue living with their aggressors. It is our duty to give education to our kids for them to learn and respect their couple and or sisters.
Following this, Guess invites on May 27 to wear jeans in order to show they are against violence and to collect money for the projects that could support the foundation.
Guess money is to Friend Program, which supports 80% of the victims that do not say a word about their situation. “Thanks to this program, we could get to 1,400 invisible women that are abused each year and help them to talk and get free from this violence; we act like a friend and help them individually by giving emotional support, finances and living. We use a lot the phone calls and our on line chats from Ana Bella APP to assist”, said the foundress of Ana Bella.
Salomon Juan Marcos Villarreal, president of Grupo Denim, thinks that this social change is making the people to be more sensitive. “Guess foundation promotes de social change that is needed to give opportunities to the people around the world in order to have a better life”, said Salomon Juan Marcos Villarreal.