Denim, the star of the season

Denim, the star of the season

Denim, the star of the season and back to the runway

Denim is the star of the season on the last collection from designers like Alexander Wang, Balenciaga or Chanel.

There is no doubt that denim has become the main star on the runways, if was the jean first and now adopting the pattern of some designs, the fact is that there’s a whole collection on our closets.

All the people around the world have denim clothe and not just because it combines with all other clothes, “I have always said that I would like to have invented the cowboys jeans because it is the most spectacular, practical and relax clothe. Jeans got messages, sex appeal, simplicity…everything that I could ever expect from my clothes”, said Yves Saint Laurent

Denim is also a star on the street, and there the best designers and the streets is the best place to find a thousand versions of denim from the street. This is how tendencies like street styles are created.

Another trend for 2016 continues to be inspired by vintage looks on stretch denim and distressed finishes. It is always recommended to go by a dark wash vs. than clean vintage wash. Some people “make” their jeans to look vintage just to be in this fashion craziness.

Salomon Juan Marcos Villarreal, president of Grupo Denim, a famous manufacturing company from Mexico, thinks that it does not matter about new designs; denim will be always on the outlook. “This is one of the reason I love denim and I like so much work in the apparel business. We do develop new designs for every season but in the end, people will always chose their favorite jeans it does not matter if they are flare style and skinny is on fashion, a jean that perfectly fits a woman will be her favorite for every season”, said Salomon Juan Marcos Villarreal.

Denim skirts and shirts

How to combine your denim skirts and shirts

Many women love denim and do not stop with jeans, but they also love skirts and shirts made with this material, and thinking about them, we will give you some tips today so you can adapt these garments and look classy.

Denim is considered as a “casual” type of fabric; however, when it is combined correctly, you can easily wear it anywhere and look sophisticated.

You will need to consider different factors to know which type of denim you should wear on your skirts and shirts, first of all, for Spring and Summer, you should always pick the lightest type of fabric, the less it wears, the easier it would be for you to wear these garments on hot days, and you can also pick different garments, such as short-sleeve shirts and mini-skirts.

If you are to wear your skirts and shirts made of denim on Fall or Winter, make sure the denim is heavier, that would make the garment hotter, and you will feel more comfortable with it, you should also make sure the skirt is longer and you wear long-sleeve shirts as well so they can protect you from low temperatures.

When you wear your denim shirts, you can unbutton them; just make sure you wear a top below of a contrasting color with your ankle boots.

If you want to go in the safe side, make sure you pick up a skirt and shirt made of the same shade, if you wear light blue denim, combine it with nude-color sandals, this is one of the best options for those hot days.

If you have some blue sunglasses, put them on, they are the perfect combination for your denim look.

Remember that accessories play a very important part on your outlook, so add bright ones to your look and you will call everyone’s attention.

“Skirts and shirts made of denim are taking much popularity as women are feeling comfortable with these two garments and they can either be combined together or with other clothes to make many different outfits”, said Salomon Juan Marcos Villarreal, president of Grupo Denim.

Guess jeans, a symbol


Guess jeans, a symbol against sexual abuse

Denim day by Guess foundation was created 15 years ago, as a loud reaction case that made the whole world go into mayor indignation, a rapist was absolved because his victim was wearing an adjusted cowboy jeans. It was determined that because of the jeans being so adjusted, she needed to help her assailant to take them off. The jeans are America flag, and they become a symbol against this sentenced and from that day until today, we celebrate a day dedicated to prevent sexual abuse.

GUESS Foundation Europe is celebrating its first Denim Day on Spain on May 27th, supported by Foundation Ana Bella, an organization against the gender violence. Violence is present on life of many women that cannot be free because of the lack of money so they continue living with their aggressors. It is our duty to give education to our kids for them to learn and respect their couple and or sisters.

Following this, Guess invites on May 27 to wear jeans in order to show they are against violence and to collect money for the projects that could support the foundation.

Guess money is to Friend Program, which supports 80% of the victims that do not say a word about their situation. “Thanks to this program, we could get to 1,400 invisible women that are abused each year and help them to talk and get free from this violence; we act like a friend and help them individually by giving emotional support, finances and living. We use a lot the phone calls and our on line chats from Ana Bella APP to assist”, said the foundress of Ana Bella.

Salomon Juan Marcos Villarreal, president of Grupo Denim, thinks that this social change is making the people to be more sensitive. “Guess foundation promotes de social change that is needed to give opportunities to the people around the world in order to have a better life”, said Salomon Juan Marcos Villarreal.


Bleach your denim shorts

Bleach your denim shorts

How to bleach your denim shorts

You probably have a pair of denim shorts that you love, but you want to give them a different look this year, well, we will share some interesting tips with you so you can bleach your shorts and make them seem as a completely different pair.

“One of the greatest advantages of clothes made of denim is that you can give them new life by bleaching them, adding destruction or different trims or even dying them in different colors, or even recycling the garments and give them new uses, that is why many people prefers this fabric”, said Salomon Juan Marcos Villarreal, president of Grupo Denim, a jeans manufacturer in Mexico.

Here are the steps you will need to follow to bleach your denim shorts:

  1. Place an old towel under your shorts, make sure you place a bag inside of your shorts, that way denim will not absorb the bleach at the front and back parts of your garment.
  2. Pour some liquid bleach in a plastic well, do not use a metal one or the bleach will cause a chemical reaction when it touches the metal.
  3. Put on your plastic washes and put a sponge within the bleach.
  4. Use the sponge to create bleach designs over your shorts.
  5. Wash your denim shorts in a cold wash cycle; remember not to get any other garments into the wash machine.
  6. Let your denim shorts dry.
  7. If you want to create a dramatic look, you can repeat the above steps after the first wash cycle.
  8. Remember not to let the bleach for too long on your garments, or it will eat up the fibers.

“Many people is choosing denim garments over clothes made of any other materials as it allows them to make their own creations, letting them give their own styles to the clothes they wear everyday”, added Salomon Juan Marcos Villarreal.

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Questions about denim

questions about denim

Frequent questions about denim

Denim, a basic textile that must be on all wardrobes has many different options that they seem endless, classic, vintage, purposing, personalized jeans, jackets, shorts, t-shirts, blazers, and the list keeps going, but there are many questions about the denim clothes such as when you should say good-bye to your favorite jeans? Or how can you make your clothes made of denim last for longer? And today we will help you solving your doubts.

“There are more new styles available at every new season with clothes made of different shades of denim, which offers now the final buyer many alternatives to choose the precise styles that meet their natural essence”, said Salomón Juan Marcos Villarreal, president of Grupo Denim.

Here are some frequent questions about denim and their answers:

Q: What should I never do with my denim clothes?

A: Make sure you never put your denim clothes into a dryer, unless you want them to shrink.

Q: What should I do if my denim clothes get dirty?

A: Spray your garments with a solution made of vinegar and them hang them outside, then put them on the washing machine with a delicate cycle and warm water, that will help you protecting the color.}

Q: How should I make a distressed effect on my jeans?

A: Do not use scissors or cheese grater, use sandpaper instead.

Q: What is the most common mistake when buying jeans?

A: Picking the wrong size, you need to take it easy when going on shopping and try different sizes and fits until you find the perfect pair, remember sizes can change from fits, brands or fabric’s composition.

Q: When should I throw away my jeans?

A: The answer would be, you do not need to, a good pair of jeans is forever as you can turn them into much different type of clothes with the help of a tailor or your imagination.

“A pair of jeans can be personalized, modified or cut and turned into a different garment or accessory, which is what the denim passionate usually does to give their jeans a longer life”, added Salomón Juan Marcos Villarreal.

Four ways to wear the street style

street style

Four ways to wear the street style choose the one for you!

If you define the downtown area as your favorite, then the famous street style works perfectly for you, this look combines super comfort clothing for you to walk down the streets without any difficulty. These are the most actual ways of adopting this look:


Definitely, square t-shirts are a must have on every closet. It is so easy to combine them with denim jeans and casual tennis on grey color, since this is a neutral color, the focus will be the upper part of your body.


There are a lot of ways to combine blazers and this is one of our favorites. The reason? This is the perfect match between the fancy touch and the versatility of a shirt. Jeans, boots and a watch on the same tone will bring the final fancy finish.


Working does not necessary means to wear a t-shirt. This proposal is a proof of that since a t-shirt will give a bold look, because let’s face it, combine blazers and t-shirts is something that most men know how to do it very well; but, how many will take the risk of changing it?


Denim, denim, and more denim. Build outfits using the same fabric do not have to be boring, the secret is to mix the shades and patterns, this way you will create a perfect harmony to highlight the most important: you. There are different shoe options; you might go for a camel shoes or dark blue tennis shoes.

As you can notice, these are alive outfits that will make you look masculine regardless the occasion.

Salomon Juan Marcos Villarreal, president of Grupo Denim is a street style follower , “Having a maquila business makes you follow the latest trending, and this look is always on everybody’s outlook because we need to adopt any changes in order for our styles to be updated on the fashion market”, said Salomon Juan Marcos Villarreal.

Denim, the best type of fabric


Why is denim the best type of fabric?

There are a lot of reasons as to why denim has become so popular nowadays. It is versatile, economic and used in many different types of garments since 60 years ago. Denim can actually be considered as one of the best existing fabric, as they are only a few ones as useful as this one.

Denim is used on almost anything, to create jeans, dresses, jackets, vests, necklaces, purses, shoes, there are really no limits as to how to use this fabric.

“I believe one of the main reasons for people to decide wearing denim pants instead of clothes done of any other fabrics is because this fabric is very comfortable, it can be used at any season and the designs that are available can meet almost every style”, commented president of Grupo Denim, Salomon Juan Marcos Villarreal.

Even fashion experts have decided to use denim on their designs, some of the most important brands have gone for this fabric, using them for t-shirts, purses and ties, opening runways with designs created with denim.

This fabric is iconic, nobody can deny it has had their moments with each generation since it was first used for clothes and it keeps innovating year after year.

Denim is comfortable and graceful, and it can be worn on any occasion, it also has lots of varieties that allow you to create your own style each day, with different colors. Combine garments made of denim with your other clothing and imagination and your odds are infinite.

“The positive side of wearing denim is that it has too little limitations, if you have not worn garments made with this fabric, try them on and watch the difference between these clothes and other garments made with any other type of fabric, you will see a significant difference”, recommended Salomon Juan Marcos Villarreal.

Demand of denim pants


Demand of denim pants in Mexico

Denim pants have become a basic garment in all wardrobes every year, and is one of the most sold clothing in Mexico, as the market dedicated to sell these jeans represent a 30%, a number that cannot be compared with any other type of clothes.

The demand of denim pants has also increased internationally, as nowadays the manufacturing enterprises of these garments are working hardly to be able to meet their delivery compromises with their customers in Mexico and out of the country.

“Denim pants are the most wanted by customers of all ages due to their durability, low costs and new designs that are being handled and makes them more attractive to all public”, commented, Salomon Juan Marcos Villarreal, president of Grupo Denim, a company dedicated to manufacture and distribution of denim pants.

These clothes give a total profit of 7,850 million dollars in sells every year in Mexico.

All Mexicans have an average of 5 denim pants on their wardrobe, price for jeans in Mexico go from 250 to 500 pesos and they are mainly bought in clothing stores, and in less quantities in self-service stores and supermarkets.

Mexican people looks for quality, resistance and durability in the jeans they buy, more than finishes or trimmings on a garment, and manufacturers consider this when they make their jeans to be sold nationally, in order to manufacture garments that meet their requests.

Comarca Lagunera is nowadays one of the most important sectors for jeans manufacturing in Mexico, as this part of the country produces up to 3 million garments per week.

“Denim pants are comfortable, fit perfectly well in each body, they last for too long and are easy to combine, for these reasons among many more, they are the favorite garments for lots of people”, added Salomon Juan Marcos Villarreal.